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  • Writer's pictureGovernment Marketing

What is the Sales Strategy Implemented by Federal Government?

It is the federal marketplace that describes about the procedures of government agencies to buy the products and services. They search for the solution they are in need of to meet their respective goals and missions. The General Service Administration provides the system of acquisition and solutions that agencies will generally buy in order to get the job done, while it is the vendors who supply the actual goods and services.

What is Federal Government Sales Strategy?

The Federal Government sales strategy alternatively known as The Federal Government sales strategy is a plan of General Service Administration (GSA) to simplify and modernize the experience of buying and selling on behalf of customers, suppliers, and acquisition professionals. Through the Federal Government sales strategy Make it easier for customers to find and acquire products, services, and solutions that meet their mission needs.

  • They are to reduce barriers by doing businesses with the government and thus improve to have better access of opportunities for qualified suppliers.

  • It enables empowering the FAS workforce to spend more time on performing the highest value activities and focus on excellence in service delivery.

The Process……….

The General Service Administration is there to execute the Federal Government sales strategy with the help of a coordinated set of policy, process, and projects of improved technology across the Federal Acquisition Service (FAS). We actively solicit feedback of stake holders along the way and ensuring regular updates of the Federal Government sales strategy. This sales strategy of federal government will enable us to make better mission-driven acquisitions across the government through the following ways:

  • By exploring the legislation and policy reform to help in transparency and competition,

  • Helps to Simplify and streamline internal and external processes

  • Provide to have a modern experience of acquisition through innovative and user-friendly technology.

Excellency in Government Business:

General Service Administration provides workplaces for construction, management and preservance of government buildings and by leasing and managing commercial real estate. GSA's acquisition solutions offer professional services, equipment, supplies, and IT of the private sectors to the military and governmental organizations. It is GSA that will also promote to manage the best practices and efficient government operations through the development of government wide policies.


Government Marketing:

If you want to have success in Technology contract of Federal Government sales strategy you will need to have active promotion for your business to the potential customers of the Government. But it is totally up to you about how you will market your products.

Who is the Potential Customer Base?

The customer base includes organizations eligible to Use GSA Sources of Supply and Service [PDF - 476 KB] such as executive, military, and other federal agencies. It is the State and the Local Governments that can have the use MAS Information Technology through the Cooperative Purchasing and Disaster Recovery Purchasing. It is the Cooperative Purchasing Program of GSA which allows the state and the local governments to purchase a variety of commercial supplies that is products and services under specific GSA Schedule contracts to save time and money, and to meet their everyday needs and missions. It will allow them to have access and purchase of IT products and services. It will also deal with law enforcement, security, first responder, marine craft equipment, alarm and signal systems, and special purpose clothing.

Quotation Request:

  • eBuy – It is through eBuy that the Government buyers can post a Request for Quote a component of GSA Advantage. It is the Contractors of MAS who can submit quotes to any RFQ corresponding to the Schedule and Special Item Numbers (SINs) listed in their contract. eBuy is very impressive tool for finding new business. It is only available to contractors on a Schedule or on a Government wide Acquisition Contract (GWAC). Blanket Purchase Agreements (BPAs) is there that can be set aside for small businesses.

  • You can search for active federal opportunities on the site of SAM.gov. Buyers of the Government are required to post any open market procurements over $25,000 (excluding such vehicles as MAS, GWACS, and orders under agency IDIQ contracts). SAM.gov is not used for GSA Schedule buys, but it serves to inform interested companies about the available opportunities of federal contracting.

Online Resources:

  • You must find online resources for market research, including USA.gov and FPDS-NG, at Resources, Training, and Tools.

  • Should access to have historical sales data at Schedule Sales Query.

  • Please visit Acquisition.gov and discover this E-Gov Initiative that brings federal acquisition content such as regulations, systems, resources, opportunities, and training together under one website

Services Offered:

Digital Analytics Program (DAP) – It helps you to understand how people are using your content

Dotgov.gov - use .gov – It helps to make your government services easy to identify on the internet

Federalist – It helps to build, launch, and manage an accessible website

Search.gov – It helps people for finding the information at the need of your website

U.S. Web Design System – It enables designing of websites that are accessible, mobile-friendly, and easy to use.

Tools Used:

18F Methods – Helps to bring human-centered design into your project

Analytics.USA.gov – Allow you to see analytics on federal website performance

Digital Dashboard – Give reports on federal website performance

Pulse – Check how federal government domains are meeting best practices on the web

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